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Privacy Policy

Last updated: April 29, 2026

1. Introduction

Welcome to FURIA!

The Platform is managed by FURIA ESPORTS LTDA., registered with the CNPJ/MF under no. 28.821.144/0001-28, together with FURIA ESPORTS LLC, registered with Tax ID no. 35-2637573 (collectively, “FURIA”). As defined under the Brazilian General Data Protection Law (“LGPD” – Federal Law No. 13,709/2018), in most instances and across the majority of our operations, we will act as the data controller of your information, and as such, will be responsible for determining what happens to your data and for protecting it.

FURIA is committed to the security of your data, to respecting your privacy, and to maintaining transparency with you. For this reason, we have dedicated this document to explaining how your Personal Data, as defined herein, will be processed and what measures we employ to keep it secure.

For ease of understanding of this Privacy Policy, whenever the terms ‘FURIA’, ‘we’, or ‘our’ appear, they refer to the controller of your Personal Data. Whenever you read ‘user’, ‘you’, ‘your’, or ‘yours’, they refer to you, our customer or Platform user.

2. Data Collected by FURIA

Throughout your experience on the Platform, we may collect different types of Personal Data automatically, for the purposes of verification, monitoring, and control. Such data may be provided directly and with your consent, or provided directly by you when you contact us.

The processing of Personal Data may be based on different legal grounds set forth in the LGPD, including the data subject’s consent, compliance with a legal or regulatory obligation, performance of a contract, exercise of legal rights, or FURIA’s legitimate interest.

“Personal Data” means any information relating to you that personally identifies you, whether individually or in combination with any other information made available to us.

If you are a minor, your registration must be completed and authorized by your legal guardians. FURIA shall not be held liable for registrations completed directly by minors without the appropriate supervision and authorization of their legal guardians, and may delete such records upon identifying any irregularity.

Please see below the categories of Personal Data we may collect and in which situations:

2.1. During Platform Browsing:

  • IP address
  • Information about the device used for browsing
  • Pages and content viewed (teams, achievements, lineups) – view count
  • Pages visited on other websites

2.2. Other Information That May Be Collected:

  • Information about you that you have made publicly available or that is otherwise publicly available
  • Information voluntarily provided by you through communications with FURIA on social media, or through comments and product reviews

3. Use of Your Personal Data

We use Personal Data to ensure quality service and an enhanced browsing and Platform experience.

The following sets forth the purposes for which we may use your Personal Data:

3.1. Registration Data:

  • To enable access to the institutional and informational content available on the Platform.
  • To handle inquiries and requests.
  • To properly identify the user.
  • To contact you when necessary. Such contact may cover various matters, including communications about promotions and offers, responses to queries, complaints, and requests.
  • To assist in the diagnosis and resolution of technical issues.
  • To develop new features and improvements, thereby enhancing your experience with our available products and services.
  • To conduct investigations and implement measures to prevent and combat illicit activities, fraud, financial crimes, and money laundering and/or terrorist financing.
  • To ensure compliance with legal or regulatory obligations or to exercise FURIA’s regular rights. In such cases, we may also use and disclose such information in judicial and administrative proceedings, where necessary.
  • To cooperate with the enforcement of judicial orders, competent authorities, or supervisory bodies.

3.2. Geolocation:

  • To display personalized advertisements.
  • To send contextualized push notifications (1).
  • To assist with analyses that may be used to protect your account and enhance the security level of your registration data, as well as to prevent potential fraud.

3.3. Browsing Data:

  • To assist in the diagnosis and resolution of technical issues.
  • To develop new features and improvements, thereby enhancing your experience with our available services.

4. Marketing Activities

Should you authorize the use of your Personal Data for marketing activities, you will be subscribing to receive FURIA’s newsletters, create an account, use one of our applications, request or provide feedback on an online product or service, or use the Platform. Upon such authorization, we will analyze your behavior and use your Personal Data to create a profile based on the information we hold about you.

We will build your profile in accordance with your preferences to offer the best personalized experience and to send personalized marketing messages and newsletters, as well as to create opinion surveys.

To achieve the aforementioned purposes, FURIA uses your Personal Data considering how you interact with our brand across all the various channels described above. The information we collect in this regard, through each of those channels, reveals a great deal about your interests and preferences. This insight enables us to offer the best possible FURIA experience. In particular, we may combine information we collect with information obtained from third parties.

If you have permitted us to send marketing communications, we will use the information you have provided through your interactions with us to send personalized messages concerning products or services, discounts, giveaways, events, and commercial promotions carried out by FURIA. In certain circumstances, we will also combine your personal information with that of other individuals to generate comprehensive reports on how customers use our products and services and experience our brand, though for statistical purposes, we will use your Personal Data only in anonymized form.

In addition, we will send direct marketing communications through the channel of your choice and consent, such as email, telephone, or social media. As noted, the messages we send will be personalized and tailored to your individual preferences and interests. We use analytical data to generate these personalized messages. Such direct marketing messages may contain information about FURIA’s products and services, events, giveaways, promotions, and news. We will also use, in certain circumstances, these channels for opinion surveys (to inquire whether you would like to participate in a survey).

The Platform employs retargeting technologies. This enables us to display our advertisements on other websites to visitors who have already shown an interest in our store and our products and/or services.

We believe that presenting personalized, interest-based advertisements is more relevant and beneficial to our customers than displaying advertisements with no personal connection.

Retargeting technologies analyze information we collect about your interactions with the Platform, as described above in connection with marketing activities, including your cookies, and display advertisements based on your prior web browsing behavior.

All of our marketing communications include a straightforward opt-out mechanism for the receipt of future messages – that is, they allow for the revocation of consent – as we provide a link through which you may unsubscribe.

5. Sharing of Your Personal Data

For the purpose of carrying out the activities listed above, we may, whenever necessary, share your Personal Data with other companies within our economic group, service providers, employees, directors, partners, or regulatory authorities. We never sell Personal Data.

The following is a summary of such possibilities:

5.1. Service Providers: In order to make our products available and deliver our services with quality, we rely on the collaboration of various service providers who process the Personal Data collected on behalf of FURIA and in accordance with our instructions. These service providers primarily assist FURIA with anti-fraud analysis, payment processing, marketing campaign management, database enrichment, and cloud storage.

5.2. Judicial, Law Enforcement, or Governmental Authorities: We must disclose customers’ and/or users’ Personal Data in compliance with judicial orders, administrative authority requests, legal or regulatory obligations, and to cooperate with governmental authorities, generally in connection with investigations involving illegal acts.

5.3. Potential Purchasers: We may share your Personal Data with other companies with which FURIA concludes a sale or transfer of part or all of FURIA’s business, enterprise, or operations. In the event such sale or transfer is not consummated, we will request that the potential purchaser refrain from using or disclosing your Personal Data in any manner or form, and that it be fully deleted and destroyed.

5.4. Social Media Providers: This Platform provides links and redirects to third-party platforms, including WhatsApp, Discord, Instagram, X/Twitter, TikTok, Facebook, and YouTube. Upon accessing such platforms, you will be subject to their own privacy policies and terms of use. FURIA does not control and is not responsible for the collection and processing of data conducted by those platforms.

5.5. With Your Consent: We will share your Personal Data with third parties and in other limited circumstances. In such cases, we will obtain your consent to share your Personal Data in that manner.

6. Storage and Security of Personal Data

We store your data securely in data centers located both within Brazil and abroad. In the event of storage abroad, all applicable legal measures are implemented in compliance with the General Data Protection Law and its future regulations, thereby ensuring the protection and privacy of your Personal Data.

We employ best-in-class techniques to protect the Personal Data we collect from unauthorized access, destruction, loss, alteration, disclosure, or any form of improper or unlawful processing, including encryption mechanisms.

Internally, the Personal Data collected is accessed only by duly authorized professionals, in accordance with the principles of proportionality, necessity, and relevance to FURIA’s business objectives, as well as the commitment to confidentiality and preservation of your privacy as set forth in this Policy.

We emphasize, however, that no platform is entirely secure. Should you have any concern or suspicion that your data may be at risk, please contact us through our support channels and we will be happy to assist you promptly.

Your Personal Data will be retained throughout the entire period during which you remain an active FURIA customer. Following such period, we may store your Personal Data for an additional period for audit purposes, in defense of FURIA’s interests in judicial, administrative, or arbitral proceedings, and to enable compliance with legal or regulatory obligations. We will retain your data for the necessary period, in accordance with the timeframes established under applicable law.

Although FURIA employs the best available efforts and technologies to ensure the security of your Personal Data, it is not possible to guarantee absolute protection against inevitable cyberattacks or circumstances beyond its reasonable control.

7. Cookies and Monitoring Technologies

We may use certain monitoring technologies to collect information regarding activities carried out on the Platform in an automated manner. The information collected through such technologies is used to measure Platform performance metrics, identify usage issues, capture general user behavior, and collect content impression data.

Below are some of the technologies that may be present on the Platform:

7.1. Cookies: A cookie is a small file added to the user’s device to provide a personalized Platform access experience. Cookies help analyze internet traffic and allow us to identify when a user has visited a specific site. A cookie does not provide access to a computer or reveal information beyond the data the user chooses to share with us. Upon first access, we will display a banner allowing the user to: (i) accept all cookies; (ii) reject non-essential cookies; or (iii) configure preferences on a granular basis, at any time, through ‘Manage Cookies’.

7.2. Pixels: Pixels are pieces of JavaScript code added to our applications, websites, or the body of an email, for the purpose of tracking and collecting information about user activities, enabling the identification of access patterns, browsing behavior, product interests, and purchases, and used to optimize content targeting.

7.3. Web Beacons: A web beacon is a technique that enables the mapping of visitors to a given web page, identifying user behavior across different websites or web servers.

7.4. Analytics Tools: These tools may collect information about how users visit the Platform, which pages they visit, and when they visit such pages, as well as other websites visited beforehand, among other data.

8. International Transfer of Personal Data

Some of your Personal Data may be subject to international transfer, for example, for sharing among companies within FURIA’s economic group and for storage on cloud computing servers located outside Brazil. Rest assured, however, that FURIA also observes all requirements established under applicable law in these situations and adopts market best practices to ensure the protection and privacy of your Personal Data.

9. Your Rights as a Personal Data Subject

Transparency in the processing of your Personal Data is a priority for FURIA.

In addition to the information made available in this Privacy Policy, you may also exercise the rights provided under the General Data Protection Law, including:

  • Confirmation of the existence of processing and access to Personal Data.
  • Access to Personal Data.
  • Revocation of consent.
  • Correction of incomplete, inaccurate, or outdated Personal Data.
  • Request for the deletion, anonymization, or blocking of Personal Data processed on the basis of consent, or that is unnecessary, excessive, or where any provision of the LGPD is deemed to have not been complied with.
  • Information regarding the legal grounds on which and the companies, partners, and other institutions with which we may share or from which we may receive your Personal Data.
  • Information on the possibility of withholding consent and on the consequences of such refusal, where applicable.
  • Deletion of processed data, subject to the understanding that it will not always be possible to fulfill a deletion request due to specific legal grounds, which will be communicated to you, if necessary, at the time of your request, and that compliance may compromise the purpose of the data processing.
  • Portability of your Personal Data to a third party, in which case such third party and/or user shall be solely responsible for any damages caused by that third party.
  • Information regarding to whom your Personal Data has been disclosed.

All requests will be handled free of charge and will be subject to a prior assessment of your identity and the feasibility of compliance, in order to meet any obligations that may prevent the full satisfaction of data subjects’ requests.

If you wish to learn more about your information and rights, you may contact us by sending an email to lgpd@furia.gg.

10. Retention and Deletion of Your Personal Data

We will process your Personal Data with high levels of protection and ensuring your privacy throughout the entire period during which you use the Platform and its services.

Where applicable, and even if you choose to delete your Personal Data from our database, FURIA may retain some or all of your Personal Data for additional periods in order to comply with legal or regulatory obligations, for the regular exercise of FURIA’s rights, potential litigation, auditing purposes of various kinds, or other timeframes established and justified by legal grounds warranting such retention.

Upon expiration of the applicable period, the data will be deleted or anonymized, unless retention is necessary for the regular exercise of rights in judicial, administrative, or arbitral proceedings.

11. Amendments to This Privacy Policy

We are continuously striving to improve the experience of our customers. As such, our Personal Data processing practices may be subject to change as new features and services are introduced. We value transparency in the way we handle your Personal Data. Whenever any material condition of this Privacy Policy is amended, such amendments will be valid, effective, and binding upon publication of the new version on the Platform.

12. General Provisions

The Platform may contain links to third-party websites, and some of our services will provide you with access to third-party websites and services, such as social media platforms.

FURIA does not control and is not responsible for how such third parties process your personal data. We do not review and are not responsible for third-party websites and services or their privacy practices. It is your responsibility to read the Privacy and Data Processing Policies of such portals or platforms outside our environment, and to accept or reject them. FURIA is not responsible for personal data processing practices carried out by third-party websites accessed through links available on the Platform.

By using the Platform, you and/or your legal representative declare(s) to have read and been sufficiently informed of the content of this Policy, and to freely and knowingly agree to the processing of your Personal Data as described herein, in compliance with the General Data Protection Law and other applicable personal data protection regulations. If you are a minor, you undertake to be duly represented by your legal guardian, who has full legal capacity to grant this specific authorization.

In certain cases, personal data will undergo an anonymization process to become anonymous – that is, it can no longer be associated with its data subject – including, but not limited to, for research, study, or statistical purposes. In such cases, FURIA may use such information indefinitely, as it is no longer considered Personal Data under applicable law.

13. Contact Us

Whenever you have any questions regarding this Privacy Policy, even after reading it, or need to interact with us on matters involving your Personal Data, you may do so:

  • Through our support channels, by requesting available privacy options for your Personal Data, whenever available; or
  • By email: sac@furia.gg

We recommend that you review the updated version of this Privacy Policy every time you access the Platform. We are always available to answer your questions and to put you in control of your Personal Data.

Count on us to keep you informed!